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Category Archives: COO

Set Your Company Apart

Don’t Just Sit There! Set Your Company Apart With These 6 Tips

Posted on: January 3, 2017

Did you know that there are 79K jobs within the Greater Philadelphia area that are available? As job seekers search for a company to call their own, how are you positioning your company to stand apart from the rest? 

Set Your Company Apart with The Power of Social Media

Recruiting top talent is easier when your organization’s name is out there.  It is important to take stock in what sort of recruitment channels your company is using to find the best employees.  Often organizations limit themselves to their company websites and job boards to advertise open positions, but experts state that 86% of job seekers use social media in their search.  Social media is an effective platform to generate interest from top talent.  You can highlight employee accomplishments, showing just how your company values its employees.  Social media can also be used to show your company’s culture. Posting photos of your unique workspace or the ways your company gives back to the community will give top talent a way to understand the culture of their potential work place.

Set Your Company Apart with Branding

Not only is it important for a potential employee to see the culture of your organization through social media, but your brand should also be on display once you get them through your doors. Office design is a powerful resource to leverage your brand. When top talent enters your workspace, they will immediately make a judgement about your company just by the way your workspace appears. Is your workspace a place where people will want to work? Does your space convey a message about your brand and culture? Is your space inviting and engaging? As you think about your employee recruitment and retention strategy, make sure you include dynamic office design as a tool to attract employees.

How does your organization stand apart from the rest?

Once you get jobseekers through your doors for the interview, what do they want in a potential employer?

Set Your Company Apart with Work-life balance

One thing that is important to most jobseekers and current employees want is work-life balance. Companies that offer flexibility to achieve a work-life balance have happier, more engaged. employees that work for them. Happier employees are more likely to recommend your company to a friend. Not to mention that when employees are in a positive, work environment they are more productive, efficient and healthier.  When it comes to office design, a flexible office design can be achieved through providing a variety of spaces to collaborate, complete focused work and get their jobs finished in the best way possible.  By incorporating this flexibility into your space, it will generate added appeal to potential employees.

Room to grow

Are you a company that offers ways to mentor and educate your employees? Top talent wants an organization that will provide them with multiple opportunities for growth in the job that they do.  Current employees benefit from this as well because as your staff sharpens their skills and learns new information their work quality and productivity improves as well.

It’s All in the Experience

When your company creates a positive work space experience for top talent and current employees, it is positioning itself not only to get potential employees to accept the job offer but stay and grow with your organization for a long time. By using office design to create meaningful connections between potential employees and current staff to the mission and culture of your organization, your company will develop a strong reputation where everyone wants to work.

office design say

What does your office design say about your brand?

Posted on: December 13, 2016

Have you ever considered what does your office design say about your brand? You never get a second chance to make a first impression when it comes to the appearance of your office.  The minute someone walks through your doors, you have made an impression on them about who you are as an organization. The question is: are you making the impression that you want to?

What does your office say say about your company? Does it reflect a strong and active business? Does it present an image of efficiency and organization? Is this the place where goals are achieved?  When considering the details of your office design, it is important to consider that every inch of your space should reflect your brand, your company’s culture, values and core beliefs. Your office space should be one that tells your unique story and in telling that story your space will convey the message you intend to all who enter.


Before even entering your space, it is important to take a fresh look at what visitors will see before they enter.  Is it clean and inviting? Is it seasonally festive? Could you add decor items to make it more welcoming? If the first thing people notice before they enter your doors is an unwelcoming, poorly maintained entryway, it will certainly set the wrong tone.


Once people walk through your entryway into your lobby or reception area, they will immediately notice its appearance. Dark wood desks and chairs will signify a serious tone, but if not accented correctly with bright colors, it could send a message of cold and unfriendly.  Bright colored furniture and paint will portray your company as creative and vibrant While the appearance of all of the areas of your office are important, the reception area is critical because it is the first area where people will get a feeling for your business. Choosing furniture, paint colors, logo display and even plant placement must be done carefully because it will send a message about your brand, your culture and whether your business is perceived as a successful one.


Beyond the reception area, what is the design of your office floor plan? Traditional offices with private offices and cubicles will convey a message of seriousness and privacy, which may translate to clients and employees as unwelcoming, while an open plan, will emit a feeling of vibrancy, energy, creativity and collaboration.  It is also important to remember to take special notices to the smaller details that have a big effect on those who enter your space.  Is it organized and clean? Does the artwork reflect your values? These small details communicate that you are efficient and effective as a business.


Doors and lighting can make a difference in how your company is perceived. When a visitor walks into your space and sees glass doors, it immediately will bring to mind transparency.  Further your visitors will be able to clearly see your business in action. Is your office bright and well-lit? Or dark and dimly lit? Optimal lighting for your space will increase the energy and liveliness of the environment. Most offices bring the outdoors in by having plants throughout the workspace, make sure they are well cared for, nothing can send a more negative message than a plant which is beginning to wilt and die.  Again, it is the smallest details that make the biggest difference.

When designing your space, each paint color, piece of furniture and office plant should be there for a purpose because the appearance of your space should leave a lasting impression on all who enter.  The way you choose to create your interior will not only showcase the personality of your organization, but establish the perception of your brand and your organization.  When your company pays close attention to the details of optimal interior design, you will see countless benefits.  For staff, you will create a positive work environment and see increases in efficiency and productivity. For clients, you will strengthen their belief and faith in your organization.

Planning for the future

Posted on: November 8, 2016

Take a look around your office space.  Is your space placing you at a competitive advantage not only now but for the future?

When you think of office space planning in terms of future growth, words like adjustable and flexible should come to mind. By adding flexibility into your office design, not only will you be prepared for the future, but it will maximize the efficiency of your space and add up to huge cost reduction.  A recent survey stated that 51 percent of workspace is underutilized.  Because this waste is rather significant, it is important to evaluate your space usage and develop a workspace solution to support long-term growth and flexibility, profitability and employee recruitment and retention.

To add flexibility into your space try to take your open office plan to the next level.  Think about creating a space that allows for a combination of private offices, cubicles, collaborative areas and quiet areas too. This can be accomplished through design elements like movable walls and reconfigurable furniture, glass panels and offices to create more transparency and adding hoteling or bench seating. By incorporating these features into your space, there are two important benefits.


For a long time, the trend was to determine space per employee, which was a fixed amount of space.  As most companies have moved to an open office plan, the way space is defined has changed. No longer do your employees need (or want) a dedicated area, so the space per employee decreases dramatically leading to reduced corporate real estate costs.    


According to a recent survey conducted by Gensler, by creating a work environment that allows employees to the options of collaborative and solo working areas results in a high-performance workplace where employee satisfaction increases by an average of 12 percent.

Through strategic planning and evaluation of your space, you can create a space to reflect your changing needs as a company.  With these changes, employee satisfaction and productivity will increase and profitability will follow.

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