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Brand Identity and Office Design: Tell Your Story

Posted on: August 9, 2016

When a client enters your office, the office design immediately communicates your brand identity. So why not use this as an opportunity to market yourself and tell your company story.

When establishing brand identity in terms of office design, clients and employees are both part of that picture. You want to attract, engage and retain so it is important to carefully and thoughtfully consider the principles by which your company stands behind so that your space will reflect your brand and set you apart from your competitors.

Here are a few things to keep in mind when telling your story through design:

Brand Identity in Reception Area

The perception of your brand begins as people walk through your doors. It is important that the reception desk, lounge furniture, logos, paint colors, and art work convey your brand. It is important that the reception area is welcoming, so those who enter your doors will want to keep coming back.

Brand Identity in Office Furniture

Because your clients and guests will often spend time at your place of business, the office furniture and space should include furniture that not only is inviting to your clients but makes them comfortable working and visiting as well.

EMPLOYEE NEEDS

Research states that office environment accounts for 25 percent of job satisfaction, and has an impact on the performance of employees. Because employees are the heart and soul of your brand, it is important to create an environment that reflects your brand identity and makes your employees happy. Create a space and work experience through office design that makes your employees feel valued.

Establishing your brand is about more than color schemes, logos, and artwork; through carefully crafted office design decisions, your company will tell its story and create a positive, inspiring experience for all that walk through your doors. Are you ready to tell your story? Contact us today!

 

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