Leading organizations have been employing alternative workplace practices (AW) for over two decades—as far back as 1989 when IBM began piloting AW options—and long before the word “Internet” became part of the common lexicon. But for many years they were mainly the practices of a select few companies. They remained mostly experimental and retained their unique identities. Today, however, alternative workplace may be shedding half its name, and becoming simply “workplace” as such practices become mainstreamed in many organizations. This is the conclusion of a study released by New Ways of Working (New WOW), a member organization focused on holistic solutions for new ways of working.